https://hajin-son.com hajin son Fri, 03 May 2024 07:16:45 +0000 https://hajin-son.com en https://hajin-son.com/Hajin-Son-Home Fri, 03 May 2024 07:16:43 +0000 hajin son https://hajin-son.com/Hajin-Son-Home https://hajin-son.com/It-Makes-Sense Fri, 03 May 2024 07:16:44 +0000 hajin son https://hajin-son.com/It-Makes-Sense 1. Experience Design2. Editorial Design It Makes Sense: Understanding ADHD Through Design It Makes Sense is an immersive project illuminating the often overlooked challenges of living with Attention Deficit Hyperactivity Disorder (ADHD). Through dynamic multimedia installations, viewers experience a day in the life of someone with ADHD, with chaotic visuals projected onto their bodies. Complemented by printed materials featuring insights from the ADHD community, the project aims to cultivate empathy and understanding. By inviting participants to engage in personal exploration, It Makes Sense fosters meaningful dialogue and fosters an inclusive environment, leaving attendees with a heightened empathy toward those affected by ADHD. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/58236739885690c1c4c6bbbc092777a069e3367c30d8f9e8ee72e02cc0d256ce/model-WEB.jpg" data-mid="210202097" border="0" src="https://freight.cargo.site/w/1000/i/58236739885690c1c4c6bbbc092777a069e3367c30d8f9e8ee72e02cc0d256ce/model-WEB.jpg" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/98dc72990b76bacbbe53c769ef918a98eca5e20717ed15e22b292b2d5540e124/model-GIF.gif" data-mid="210642200" border="0" src="https://freight.cargo.site/w/480/i/98dc72990b76bacbbe53c769ef918a98eca5e20717ed15e22b292b2d5540e124/model-GIF.gif" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/6c34c0f59a6c0ed3df64c53b9265fc84ebc126d9ed2b9761f5174765252a7cb0/10frameGIF.gif" data-mid="210205981" border="0" src="https://freight.cargo.site/w/1000/i/6c34c0f59a6c0ed3df64c53b9265fc84ebc126d9ed2b9761f5174765252a7cb0/10frameGIF.gif" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e8b978795c9871b609dbfdb871a81a541967f17a8974bf7310f62be77c977883/Web-main-final.jpg" data-mid="210205876" border="0" src="https://freight.cargo.site/w/800/i/e8b978795c9871b609dbfdb871a81a541967f17a8974bf7310f62be77c977883/Web-main-final.jpg" /> <img width="4688" height="3126" width_o="4688" height_o="3126" data-src="https://freight.cargo.site/t/original/i/63fe12ddb4ea064f7c96bd1b6aece27022e8a8bc5c0afd6769aa3b57008ae199/layout-WEB-final-2.png" data-mid="210205973" border="0" src="https://freight.cargo.site/w/1000/i/63fe12ddb4ea064f7c96bd1b6aece27022e8a8bc5c0afd6769aa3b57008ae199/layout-WEB-final-2.png" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/aee909c722f4c4ed4c39de3a68583964d85be875d2ef35c9cee141de87af8c11/Holding-Pamphlet-WEB.jpg" data-mid="210226263" border="0" src="https://freight.cargo.site/w/1000/i/aee909c722f4c4ed4c39de3a68583964d85be875d2ef35c9cee141de87af8c11/Holding-Pamphlet-WEB.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/e64c969f868485710e27f16744fc586d6ac5fc69edcf9168603af0c2a5dac70d/layouts.gif" data-mid="210202099" border="0" src="https://freight.cargo.site/w/1000/i/e64c969f868485710e27f16744fc586d6ac5fc69edcf9168603af0c2a5dac70d/layouts.gif" /> https://hajin-son.com/Zer0 Fri, 03 May 2024 07:16:44 +0000 hajin son https://hajin-son.com/Zer0 1. Brand Identity 2. Visual Merchandising ZER0 Branding for sportswear brand “Zer0”, "Be ZERO(0). Let that number free you."The design system and visual merchandising introduce the number 0 as a motif, symbolizing that it conforms to nobody's standards. This highlights the brand's freedom and showcases its unique voice as an innovative and engaging sportswear brand. <img width="2280" height="1520" width_o="2280" height_o="1520" data-src="https://freight.cargo.site/t/original/i/ff7b3a7ed26cc0afe6e450c2392692dddba3163bfd45b8e8b74cfbdb7cc93b22/Screen-Shot-2024-05-03-at-11.50.59-AM.png" data-mid="210224283" border="0" src="https://freight.cargo.site/w/1000/i/ff7b3a7ed26cc0afe6e450c2392692dddba3163bfd45b8e8b74cfbdb7cc93b22/Screen-Shot-2024-05-03-at-11.50.59-AM.png" /><img width="3001" height="1688" width_o="3001" height_o="1688" data-src="https://freight.cargo.site/t/original/i/1b50f4af9f6245fdd2acb5d9690ea249ba6901bd45d925fd8fa6deab73fe7493/Zer0_mockups-01.png" data-mid="210646550" border="0" src="https://freight.cargo.site/w/1000/i/1b50f4af9f6245fdd2acb5d9690ea249ba6901bd45d925fd8fa6deab73fe7493/Zer0_mockups-01.png" /><img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/4abe2e8c6e2f5be17c937db4211e0b3d36ff4545f9629fb9530701ae702990fa/17906642-DF3E-42D4-8313-0AEBF7BFB361.jpeg" data-mid="210221215" border="0" src="https://freight.cargo.site/w/1000/i/4abe2e8c6e2f5be17c937db4211e0b3d36ff4545f9629fb9530701ae702990fa/17906642-DF3E-42D4-8313-0AEBF7BFB361.jpeg" /><img width="2667" height="1367" width_o="2667" height_o="1367" data-src="https://freight.cargo.site/t/original/i/d4a320f60187da34d628a3516099007fbb85ede0f85e6bf3700e0e7e4af551b4/VMD-Zer0-floorplan-2.png" data-mid="210224165" border="0" src="https://freight.cargo.site/w/1000/i/d4a320f60187da34d628a3516099007fbb85ede0f85e6bf3700e0e7e4af551b4/VMD-Zer0-floorplan-2.png" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/af610c78598881ad0d70b9d4123db962620c18c444e311f6c4d0e67b657fe6fe/Zer0_mockups-02.png" data-mid="210646551" border="0" src="https://freight.cargo.site/w/1000/i/af610c78598881ad0d70b9d4123db962620c18c444e311f6c4d0e67b657fe6fe/Zer0_mockups-02.png" /> https://hajin-son.com/The-bon Fri, 03 May 2024 07:16:45 +0000 hajin son https://hajin-son.com/The-bon 1. Brand Identity The bon Bon is a cosmetic brand that believes everyone has unique types of hair just like the textures from nature, and should discover innate characteristics of their hair and brows to enhance the charms by choosing the perfect product in segmented categories. <img width="5000" height="4000" width_o="5000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/a016e536b7e66d75553ae77ce38380c44818e215a900fdf4c3dd17396c99e4db/mascara-mockup2.png" data-mid="210646860" border="0" src="https://freight.cargo.site/w/1000/i/a016e536b7e66d75553ae77ce38380c44818e215a900fdf4c3dd17396c99e4db/mascara-mockup2.png" /> <img width="5000" height="4000" width_o="5000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/fdc2302e54524899bc9616d24b1805c92796b6574fd8f2b2bd8181434bd9f303/mascara-mockup-1.png" data-mid="210646859" border="0" src="https://freight.cargo.site/w/1000/i/fdc2302e54524899bc9616d24b1805c92796b6574fd8f2b2bd8181434bd9f303/mascara-mockup-1.png" /> <img width="1075" height="677" width_o="1075" height_o="677" data-src="https://freight.cargo.site/t/original/i/63382b9f2fa6170eee31589d8bd4661b479af44f523b974d766c6468bd1c2ae0/brandmark_black-19.png" data-mid="210648924" border="0" src="https://freight.cargo.site/w/1000/i/63382b9f2fa6170eee31589d8bd4661b479af44f523b974d766c6468bd1c2ae0/brandmark_black-19.png" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/3e8f9c378dd3a10a18d012ec85083fef4786250a7cb1404141bb9b5f0d5bf1ad/browsoap_mockup_new_bg.png" data-mid="210646932" border="0" src="https://freight.cargo.site/w/1000/i/3e8f9c378dd3a10a18d012ec85083fef4786250a7cb1404141bb9b5f0d5bf1ad/browsoap_mockup_new_bg.png" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/e97a49619114aaaa36741c0cc5086778a9f48a5ffbdbe132ec210a1d51abb823/bon-website-and-app-draft2.png" data-mid="210647049" border="0" src="https://freight.cargo.site/w/1000/i/e97a49619114aaaa36741c0cc5086778a9f48a5ffbdbe132ec210a1d51abb823/bon-website-and-app-draft2.png" /><img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/3f31a3ee888e31ddd939694cae8b3d64300807f73b7c115d002962235a9ecbac/the-bon-image.png" data-mid="212488395" border="0" src="https://freight.cargo.site/w/1000/i/3f31a3ee888e31ddd939694cae8b3d64300807f73b7c115d002962235a9ecbac/the-bon-image.png" /> <img width="4072" height="4071" width_o="4072" height_o="4071" data-src="https://freight.cargo.site/t/original/i/a96d93ad624a36465137707d63f0bcc8c11298411be451876d44b9ad40837819/brandmark_black-16.png" data-mid="210648920" border="0" src="https://freight.cargo.site/w/1000/i/a96d93ad624a36465137707d63f0bcc8c11298411be451876d44b9ad40837819/brandmark_black-16.png" /> <img width="4072" height="4071" width_o="4072" height_o="4071" data-src="https://freight.cargo.site/t/original/i/a05ff424d470c3718b38bb4a0e888fe9877bf576810e45b83d43eafd32ac2a36/brandmark_clearspace-17-17-17.png" data-mid="210648927" border="0" src="https://freight.cargo.site/w/1000/i/a05ff424d470c3718b38bb4a0e888fe9877bf576810e45b83d43eafd32ac2a36/brandmark_clearspace-17-17-17.png" /> <img width="253" height="512" width_o="253" height_o="512" data-src="https://freight.cargo.site/t/original/i/49cda02b801799322b21fe4c1194ad0a56eca303fb0ef4e3bc47c48cf76f6777/Group-12.png" data-mid="210649336" border="0" data-scale="88" src="https://freight.cargo.site/w/253/i/49cda02b801799322b21fe4c1194ad0a56eca303fb0ef4e3bc47c48cf76f6777/Group-12.png" /> <img width="826" height="1506" width_o="826" height_o="1506" data-src="https://freight.cargo.site/t/original/i/ff07878c6c5235f2f0739b0a09eb90f57c0ead9e40478e02db1bff41675997c3/Screen-Shot-2024-05-10-at-6.26.03-AM.png" data-mid="210649367" border="0" data-scale="100" src="https://freight.cargo.site/w/826/i/ff07878c6c5235f2f0739b0a09eb90f57c0ead9e40478e02db1bff41675997c3/Screen-Shot-2024-05-10-at-6.26.03-AM.png" /> <img width="253" height="512" width_o="253" height_o="512" data-src="https://freight.cargo.site/t/original/i/491ad28ea1f6c0ad09ab7cc52ce58e5609272040a7acc2f17ae7f9d0337dd603/iphone-12--white2x.png" data-mid="210649337" border="0" data-scale="86" src="https://freight.cargo.site/w/253/i/491ad28ea1f6c0ad09ab7cc52ce58e5609272040a7acc2f17ae7f9d0337dd603/iphone-12--white2x.png" /> <img width="5000" height="3334" width_o="5000" height_o="3334" data-src="https://freight.cargo.site/t/original/i/7a738ddcc422eb5e967ff94fd3099ae6c2f11e4bfeafaf808048472f14f96982/bon-website-and-app_edited-01.png" data-mid="212487055" border="0" src="https://freight.cargo.site/w/1000/i/7a738ddcc422eb5e967ff94fd3099ae6c2f11e4bfeafaf808048472f14f96982/bon-website-and-app_edited-01.png" /> https://hajin-son.com/Comfort-Food Fri, 03 May 2024 07:16:44 +0000 hajin son https://hajin-son.com/Comfort-Food 1. Exhibition Design 2. Campaign Identity Comfort Food The Comfort Food project is an exhibition that combines installation art and graphic design. It aims to provide people with comforting and enjoyable experiences through various foods that offer solace. Using interactive installation art, the project creates a warm and inviting atmosphere where visitors can engage with the food on a personal level. Within cozy and plush vessels, individual stories are embedded in the food presented through screens. As visitors enjoy the visual display on the screens, they can also interact directly with the artworks, touching and even lying down to experience the comforting foods firsthand. <img width="5100" height="3301" width_o="5100" height_o="3301" data-src="https://freight.cargo.site/t/original/i/0674037a138860a403b03fed8b7f2ff5146a14297a66cbbad5522b9bef125aca/render_1-2-02-02.png" data-mid="210203109" border="0" src="https://freight.cargo.site/w/1000/i/0674037a138860a403b03fed8b7f2ff5146a14297a66cbbad5522b9bef125aca/render_1-2-02-02.png" /> <img width="1460" height="1080" width_o="1460" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cdd8aae71bbe7b36b8fe1ddf3de8d8f78f7c0a9d2cd4c36e2bf8c96887fa6e6/bowl1.png" data-mid="210203361" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/6cdd8aae71bbe7b36b8fe1ddf3de8d8f78f7c0a9d2cd4c36e2bf8c96887fa6e6/bowl1.png" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/660f2bc39bba70bfad13066bdf13c13eb699306f9a55c91b7610d293cf9b3ad3/comfort-poster.jpg" data-mid="210202956" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/660f2bc39bba70bfad13066bdf13c13eb699306f9a55c91b7610d293cf9b3ad3/comfort-poster.jpg" /> https://hajin-son.com/NYC-Children-Poverty Fri, 03 May 2024 07:16:45 +0000 hajin son https://hajin-son.com/NYC-Children-Poverty 1. Campaign identity NYC Children Poverty Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. Phasellus ac velit nec diam dapibus porttitor nec quis elit. Proin arcu est, accumsan ac orci molestie, placerat efficitur purus. Vivamus non purus ullamcorper, maximus purus vitae, mollis ante. Donec sed ex dui. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b9dfb9a155a9a792ef590e8b4b9bd50aa51552ec03163eaf408bc8dfc64ba9d8/Final_mockup_street.png" data-mid="212466185" border="0" src="https://freight.cargo.site/w/1000/i/b9dfb9a155a9a792ef590e8b4b9bd50aa51552ec03163eaf408bc8dfc64ba9d8/Final_mockup_street.png" /> <img width="6975" height="9867" width_o="6975" height_o="9867" data-src="https://freight.cargo.site/t/original/i/7b1520c2f08a01706cffed894269f01651bf721b85f50261546328160be071a1/FINAL-poverty-poster.png" data-mid="212466219" border="0" src="https://freight.cargo.site/w/1000/i/7b1520c2f08a01706cffed894269f01651bf721b85f50261546328160be071a1/FINAL-poverty-poster.png" /> <img width="3000" height="2008" width_o="3000" height_o="2008" data-src="https://freight.cargo.site/t/original/i/8e52410cd5bebd4802e9d3ee014991bfc402a8a3f137ef0a5236b1c4a89779f1/Final_mockup.png" data-mid="212466224" border="0" src="https://freight.cargo.site/w/1000/i/8e52410cd5bebd4802e9d3ee014991bfc402a8a3f137ef0a5236b1c4a89779f1/Final_mockup.png" />